Hi, I'm .
Nice to meet you!I'm a founder and engineer. Right now I'm building Mazeg, an AI-native studio in Tbilisi, and shipping a handful of indie projects of my own.
Most of my attention goes to AI: going deep on where it's genuinely useful, and where it still falls short.
On the side, I explore interesting UI and UX decisions: small interactions, unusual layouts, and interfaces that feel considered.
So far I've published 24 essays.
Here are the most recent ones…

Aug 23, 2026 · 2 min
Why Being a Good Teammate Matters When You Lead
Not the only reason leaders fail — but one of the most common ones I notice.

Jul 27, 2026 · 4 min
Collecting Evidence
You change how you see yourself by collecting new evidence — through different decisions, not motivation

Jul 15, 2026 · 3 min
The Importance of Being Bored
Boredom isn't something to escape — it's where creativity, reflection, and real growth start

Jul 13, 2026 · 3 min
Be The Author Of Your Goals
Why useful skills only compound when they serve goals you have consciously chosen

Apr 26, 2026 · 1 min
Knowing Things Is The New Superpower
Why breadth of knowledge matters more than ever in the AI era
The rest of this page is everything else: a bit about me, every essay, the projects, the books, and how to reach me.
About
Founder by choice. Engineer by instinct. Writer because useful lessons should not disappear inside finished work.
I learn best by making things. The work usually starts with a practical question: can this idea become useful, clear, and real? AI has changed the speed of that process, but it has not removed the need for judgment, patience, or care.
Building teaches quickly. Writing makes the lesson stay.
This site is my open notebook. I write about the technical craft of building with AI, the discipline required to do focused work, and the human side of pursuing ambitious ideas. I am interested in the details people often skip: failed approaches, changed minds, uncomfortable tradeoffs, and the small decisions that shape the result.
Essays
All 24 of them, newest first. Explained like I'd explain it to a friend.
2026
Why Being a Good Teammate Matters When You LeadCollecting EvidenceThe Importance of Being BoredBe The Author Of Your GoalsKnowing Things Is The New SuperpowerSense of Urgency2025
Hacktoberfest 2025Bad HabitsWhat's Your Attitude About Feeling Bad?Journey Of Starting An Agency2024
Power Of Knowing When To Shut UpIf You Aren't Afraid Of Your Goals, You Aren't Stretching YourselfBuild In Publiconly 2 types of people in techWhy It's Okay to Feel Like a LoserFail as much, as miserably & as fast as possibleSurround Yourself With Right PeopleWhy I WriteFind People To Learn WithBecome comfortable with uncomfortableDealing With UncertaintyEffectively Handling Highs Of Life Is As Important As Handling LowsMy First Post MortemShare Your Failures Like AchievementsCompany
MazegMazegA software agency from Tbilisi. A small team of seniors. is the company I think about most these days. I'm a co-founder, and it's the work I care most about getting right. We're a small team in Tbilisi, and I like that we get to stay with a product from the first conversation about what to build to the day people start using it.
Personal projects
A few of these started with small annoyances on my Mac. I made LassoA screen drawing and annotation app for Mac. Draw arrows, circles and numbered steps over live apps, save annotated screenshots, or let AI agents see and draw on your screen. to draw directly on my screen while explaining something,
ReplayA meeting recorder for Mac. Records Meet, Zoom and Teams calls without a bot, transcribes them on-device, and drafts editable notes with Apple Intelligence. to revisit meetings, and TomatoA Pomodoro timer for Mac that times focus sessions, keeps quick notes, and shows which apps and sites took your time, all stored on your Mac. to give a stretch of focused work a clear start and finish.
Writing and reading sent me in two other directions. With
MirrorlyDocs your team and your agents write together. Teammates and AI agents like Claude Code or Codex edit the same live doc, comment, and tag each other., I'm trying out what it feels like for people and AI agents to write in the same document. With
Animated EssaysGreat essays by writers like Paul Graham, Sam Altman and Naval, explained in a few minutes of narrated drawing., I turn essays I keep coming back to into short narrated drawings.
A few experiments took me into fashion and images.
WholelookHelping fashion stores sell the whole look. Turns a single product into complete, shoppable outfits from the store’s in-stock catalog, with merchandisers in control. helps stores put together shoppable outfits from what they already have in stock.
PromptWearAn AI-powered apparel platform that turns a text prompt into a one-time-printed t-shirt, hoodie, or tote bag — wearable design for everyone. turns a written idea into a print on clothing, and
AI Fusion PhotographyAn experimental photography vertical I coined—real photographs reimagined with generative AI to uncover creative worlds in the ordinary. lets me see where a real photograph can go when I rework it with generative AI.
Hacktoberfest
I help organize Hacktoberfest TbilisiHacktoberfest TbilisiThe largest hackathon in Georgia, which I co-organise., a two-day hackathon in Georgia where developers, designers, and students turn an idea into a demo. In 2025 we put it on with
Lovable, the AI app builder many teams used to get from an idea to a working prototype over the weekend.
Around 450 people built across 130 teams at the Free University of Tbilisi. I wrote about what I learned from organizing it, including why you always need more food than you think.
Videos
I also talk through some of this on camera. Here are the latest from my YouTube channel.
I'm new to making videos and still learning what makes them good, so any feedback is very welcome.

Video · Nov 13, 2026
Stop Copy-Pasting Between Docs and AI Agents

Video · Nov 13, 2026
Why Designing with AI Still Feels Slow (and a Better Loop)

Video · Nov 13, 2026
Stop Designing with AI Like a Slot Machine: A Simple 2-Step Process

Short · Nov 4, 2026
Replay: record your calls on your Mac. No bots.
Library
These are some of the latest books I've read. I'm updating this list as I go, and I'd love to hear your book recommendations.

Atomic Habits
James Clear

Deep Work
Cal Newport

Thinking, Fast and Slow
Daniel Kahneman

The Almanack of Naval Ravikant
Eric Jorgenson

Zero to One
Peter Thiel

The Pragmatic Programmer
David Thomas & Andrew Hunt

Designing Data-Intensive Applications
Martin Kleppmann

Creativity, Inc.
Ed Catmull

Build
Tony Fadell

The Mom Test
Rob Fitzpatrick

The Subtle Art of Not Giving a F*ck
Mark Manson
Say hello
I read everything. Whether it's feedback on the site, a reaction to something I wrote, a question, or just hello, leave it here or reach out on whichever channel feels easiest.
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Agent view
This page as plain Markdown, exactly what an AI agent gets. Point your agent at any URL here and it receives this instead of HTML.
$ curl -H "Accept: text/markdown" https://nikasakandelidze.comLoading…